Google Ads Management in the UAE

Google Ads can bring enquiries within days, which is why many UAE businesses try it and many stop after wasting budget. The usual causes are not mysterious: vague keywords, a landing page that does not match the ad, no tracking of calls and WhatsApp, and nobody reviewing search terms. Crafts Software manages Google Ads for UAE businesses with a focus on enquiries you can count, not clicks.

What we set up

• Account structure built around your services and locations, so each ad matches a search.
• Keyword research in English and Arabic, with negative keywords to keep out irrelevant searches.
• Ads and extensions: clear headlines, sitelinks, call and location assets.
• Landing pages with one offer, trust signals, WhatsApp and a short form.
• Conversion tracking for form submissions, phone calls and WhatsApp clicks, and the link to your CRM so you can see which campaigns bring paying customers. See conversion tracking with GA4 and WhatsApp.

Campaign types

Search campaigns capture people already looking for your service. Performance Max and Display extend reach across Google's networks. YouTube can build awareness. Our guide Search vs Performance Max vs Display vs YouTube helps choose, and budget and bidding explains how to set a starting spend.

How we work

1. Audit and plan: goals, margins, competitors, current account and tracking.
2. Build and launch: campaigns, ads and landing pages approved by you.
3. Weekly optimisation: search terms, bids, ads and budget moved to what works. See how to reduce wasted spend.
4. Monthly report: spend, enquiries, cost per enquiry and what we will change next.

Honest expectations

• Your ad budget is paid to Google from your own account. We never hold your money, and you own the account.
• No one can guarantee a result or a position. We commit to method, transparency and reporting.
• Results depend on your offer, price, website and how quickly you answer enquiries.

Learn more on our Google Ads management service page, and the basics in Google Ads for UAE businesses.

What a good first 90 days looks like

1. Weeks 1-2: audit, tracking set up, landing page ready, campaigns launched with a modest daily budget.
2. Weeks 3-6: search terms reviewed twice a week, negative keywords added, weak ads replaced, bids adjusted by hour, device and location.
3. Weeks 7-12: budget shifted to the best performing campaigns, new ad tests, and a first view of cost per enquiry and cost per customer once your sales data is linked.

The aim is not the lowest click price, it is the lowest cost per customer you can win.

Frequently asked questions

How much should I spend on Google Ads?

Start with an amount you can test for several weeks and that can produce enough clicks to learn from. We suggest a figure after looking at your market and goals.

Can you run Arabic campaigns?

Yes. Arabic and English campaigns are best built separately, with their own keywords, ads and landing pages.

Do I need a new website?

Not always. Often a focused landing page is enough to start. We advise after reviewing your site.

Want an account review? Tell us your services and budget range.