WhatsApp Business Solutions in the UAE

In the UAE, WhatsApp is how customers prefer to talk to businesses. They send a photo, ask a price, confirm a delivery and expect a reply within minutes. Treating it as a personal phone does not scale; treating it as a business channel does. Crafts Software sets up and integrates WhatsApp for UAE companies so conversations are shared, tracked and connected to your systems.

Three levels of WhatsApp for business

1. WhatsApp Business app: free, for small teams. It supports a profile, catalogue, quick replies and labels, on a few devices.
2. WhatsApp Business Platform (API): for companies that need several agents, automation and system integration. Access is through approved providers, with message templates and pricing set by the platform.
3. Click-to-WhatsApp from ads and your site: buttons and links that open a chat from Google, Instagram, Facebook or your website.

Our guide WhatsApp Business: API vs app explains which fits you.

What we build

• Shared team inbox where several staff handle one number, with assignment, notes and history.
• CRM connection. Each chat is linked to a lead or client record, with source and language. See CRM software.
• Automated messages using approved templates: booking and order confirmations, delivery updates, payment reminders and appointment reminders.
• Quote and invoice sharing. Send a PDF with a private link from the billing system.
• Assistant for common questions in Arabic and English, with handover to a person. See AI and automation services.

Rules that protect your number

• Message people who have opted in, and record how and when.
• Use approved templates for messages you start outside the customer-initiated window.
• Offer an easy way to stop messages and honour it immediately.
• Do not buy contact lists. Complaints can lead to restrictions on your number.

Read more about consent in email and messaging consent in the UAE.

A starter setup that works for many businesses

1. A verified business profile with logo, hours, address and website.
2. A catalogue of products or services with prices where appropriate.
3. Greeting and away messages in English and Arabic.
4. Labels or CRM stages for new, quoted, won and lost.
5. Approved templates for confirmations and reminders.
6. A weekly review of conversations to improve replies.

Frequently asked questions

Can I keep my existing business number?

Usually yes, but a number used for the API cannot also be used in the regular app at the same time. We plan the move with you.

Can several staff reply from one number?

Yes, through the API with a shared inbox, or through linked devices in the Business app for very small teams.

Can I send bulk offers?

Only to opted-in contacts, using approved templates, and within the platform's policies.

Want to organise your WhatsApp? Tell us how many people reply today.