Mail Desk ERP | Bulk Emails, Smart Follow Ups & Marketing Health Dashboard

Mail Desk ERP by Crafts Software is a complete self hosted email marketing and automation platform that brings contact management bulk email campaigns smart follow ups and marketing insights into one system It helps businesses organise their audience communicate with customers and reduce repetitive marketing work while keeping control of their business data

Manage customers leads vendors and dealers through a central contact database Organise contacts using categories tags and custom fields Import contacts from Excel or CSV files and build smart audience segments based on customer details subscription status and previous email engagement Contact profiles bring customer information campaign history and automation activity together for easier management

Create professional personalised emails with a visual email builder Add text images buttons and layouts or use ready made templates for newsletters offers announcements events payment reminders and welcome messages Personalise your content using customer names and custom fields Preview your emails and send a test before launching a campaign

Send bulk email campaigns immediately or schedule them for a suitable date and time Connect Gmail Outlook or your domain email accounts and choose the sending account for each campaign Paced sending daily limits retries and automatic pausing help manage campaign delivery within your email provider limits Monitor sending progress and pause resume or cancel campaigns when needed

Automate customer follow ups through journeys that combine triggers waiting periods and conditional steps Start workflows when contacts join your audience or receive a tag Use customer behaviour and contact details to guide the next action These tools help businesses maintain consistent communication without manually managing every follow up

Understand campaign performance through reports covering emails sent opens clicks bounces and unsubscribes Review recipient activity identify the most clicked links and compare campaigns Use subject line testing to compare two variations before sending the selected version to the remaining audience A connected reply inbox keeps customer responses linked to the relevant contact and campaign

The marketing health dashboard provides a score and practical recommendations covering engagement list quality sending setup and deliverability System health checks help identify issues with the scheduler database and sending process Together these insights help your team understand what needs attention and where improvements can be made

Grow and maintain your audience with signup forms hosted signup pages and optional double opt in confirmation Give subscribers access to preference and unsubscribe pages Automatically suppress unsubscribed bounced and complaining addresses to keep them out of future campaigns Privacy tools support consent records contact data exports and deletion requests

Support teamwork with user roles permissions and activity logs Protect access through optional two step login and maintain database backups White label settings allow you to apply your business name colour support email and mailing address API access and webhooks support connections with other business systems

Mail Desk ERP offers a mobile friendly interface with dark mode so your team can work across phones tablets and computers Built with PHP and MySQL it runs on compatible shared hosting or your own server without Composer or a framework A web installer and scheduler help you set up campaigns automation and background tasks

Mail Desk ERP brings your audience campaigns follow ups and marketing health into one organised workspace giving your business a practical way to manage email marketing with greater visibility and control