Serving Dubai
Real Estate Software in Dubai
Dubai real estate runs on speed. A buyer enquires on a property portal, messages three agents on WhatsApp and books viewings with whoever answers first. Behind the scenes, brokerages juggle permits, tenancy contracts, post-dated cheques, commissions and owner statements. Crafts Software builds and customizes real estate systems for Dubai brokers, developers' sales teams, landlords and property managers.
For brokerages and sales teams
- Lead capture from every source. Property portals, your website, Instagram, WhatsApp and referrals land in one pipeline with the source recorded, so you know which channel pays back.
- Instant assignment and reminders. A new lead is given an owner within seconds and the system reminds the agent if nobody has replied.
- Listings and matching. Store units with photos, price, size, status and the permit reference your advertising needs, and match them to buyer requirements.
- Viewings and offers. Calendar, viewing feedback, offer tracking and a clear status from enquiry to booking.
- Commission tracking. Splits between agents, referral fees and payment status.
For landlords and property managers
- Tenancy contracts with start and end dates, rent schedules, security deposits and renewal reminders.
- Post-dated cheques registered with bank, number, date and status, with deposit and bounce handling.
- Maintenance requests from tenants, assigned to technicians with photos, cost and completion.
- Owner statements showing rent collected, expenses and net payout.
- Arrears and reminders sent by email or WhatsApp with consent.
Rules your system should respect
Dubai property activity involves the Real Estate Regulatory Agency, the Dubai Land Department, permits for advertising and the Ejari registration of tenancy contracts. Requirements and portals change, so we confirm the current process with you at the start and build only what applies to your licence. Our real estate software guide for the UAE explains the concepts, and our real estate CRM guide covers lead handling.
Connected to your wider business
Invoices and receipts with 5% VAT where it applies, accounting integration, a tenant or owner portal, and a mobile app for agents on the move. Start from a working system in our software marketplace or ask for a custom build.
A day in the life with the right system
At 8:40 a portal lead arrives for a two-bedroom in a community your agent knows well. The CRM assigns it, sends the agent a notification and logs the time. By 8:45 the agent has replied on WhatsApp with three matching units pulled from the listings. The client asks for a viewing on Saturday; the calendar blocks the slot and sends reminders to both. After the viewing the agent records feedback and the client's budget, and the CRM schedules a follow-up in two days. The manager, meanwhile, sees every lead, response time and viewing without chasing anyone. This is the discipline that turns portal spend into deals.
Reports owners ask for
- Leads, viewings and deals by source and by agent.
- Rent due, collected and overdue by building.
- Cheques due this month and bounced cheques.
- Occupancy, vacancy days and renewals due in 90 days.
- Commission earned, paid and pending.
Frequently asked questions
Can the CRM take leads from property portals automatically?
Often yes, through email parsing or an integration, depending on what each portal offers for your account. We confirm the options during discovery.
Can owners see their own statements?
Yes. A portal can show each owner only their own properties, payments and documents.
Do you handle Arabic contracts?
Yes. Contract templates and documents can be produced in English, Arabic or both, subject to your legal review.
Next step: tell us how many agents and properties you manage.
Last updated October 29, 2026
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