Your website is often the first thing a UAE customer, partner or bank sees. A quick checklist keeps it professional, compliant and effective. Tick off each item.

Trust and compliance

  • Company name and licence details. Show your legal name and trade licence number and issuing authority in the footer or contact page. For e-commerce, authorities expect this.
  • Physical address and map. Use the address on your licence.
  • Contact options. Phone, email and a contact form. Use a business domain email, not a free webmail address.
  • TRN where relevant. If you invoice online, show your Tax Registration Number.
  • Policies. Privacy notice, terms, and refund and delivery policy for shops. See our data protection guide.
  • Prices in AED with VAT clearly stated for consumer offers.

Conversion

  • A clear headline saying what you do, for whom and where.
  • A WhatsApp click-to-chat button and a tap-to-call number on mobile.
  • One main call to action per page: request a quote, book, call.
  • Real photos, real client names (with permission) and genuine reviews. Never invent testimonials.
  • Short forms: name, phone, email and one question.

Language

Consider an Arabic version of key pages if Arabic speakers are part of your market. Use language tags and proper right-to-left layout, not a browser auto-translation. Read our bilingual guide.

Speed and mobile

  1. Compress images to the size they are shown at.
  2. Use modern formats and lazy-load images below the fold.
  3. Keep scripts light and avoid heavy sliders.
  4. Test on a mid-range phone on mobile data, not only on office Wi-Fi.

Security

  • HTTPS everywhere with automatic renewal.
  • Updated software and plugins.
  • Strong admin passwords and two-factor sign-in.
  • Regular backups you have tested.
  • Spam protection on forms.

Search visibility

  • Unique page titles and descriptions, and one H1 per page.
  • Service and area pages, and guides that answer customer questions.
  • A Google Business Profile that matches your site. See our local SEO guide.
  • A sitemap submitted to Google Search Console.

Tracking

Track form submissions, phone taps and WhatsApp clicks as conversions. Ask every new customer how they found you, and record it in your CRM so you can see which channels pay back.

Need a faster, cleaner site?

We design and build performance-focused websites and portals for UAE companies. See our web application service or request a quote.

Key takeaways

  • Show your legal name, licence details and address on the site.
  • Add WhatsApp click-to-chat and a tap-to-call number for mobile visitors.
  • Publish privacy, terms and refund policies.
  • Compress images and keep the first screen light.
  • Use HTTPS, two-factor sign-in and tested backups.
  • Track enquiries by source and ask customers how they found you.

How Crafts Software can help

Our team designs, builds and maintains business websites, booking systems and customer portals with performance, security and search visibility built in from the start.

This guide is general information, not legal or tax advice. Rules and thresholds change, so confirm current requirements with the relevant authority or a licensed adviser before you act.

Need software built around how your UAE business really works? Tell us what you need or browse our software and request a demo. We customise, install and support it.